Webinar: Creator Marketing Trends & Shifts 2027
What's next for creator-led marketing, and what should brands do about it?
Live Webinar15.00 CET | 2026 | November 18
Creator marketing isn't just evolving - it's changing the way marketing works. As creator thinking moves closer to the core of brand strategy, the old playbook is losing its relevance.
The brands that win in 2027 will need to rethink how they build brands, earn attention and drive growth.
who’s on stage
KRISTIAN MELÅ
Co-founder & CBDO
FRIDA EKHOLM
Creative Lead
SANNA ÖDMARK
CMO
In this 45-minute session, we're looking at the fundamental shifts reshaping creator marketing – from how brands build strategies and creative ideas to what becomes valuable when AI makes content almost limitless.
WHAT YOU’LL TAKE AWAY:
Why your next campaign should start with social, not end there – how to bring creator expertise into the brief, the creative idea and the wider media strategy from day one.
How to make your brand part of the cultural conversation – without chasing trends or forcing your way into communities where you don't belong.
What AI can't do for your brand – where to use it to work smarter, and why human taste, creativity and cultural understanding are becoming more valuable.
What to do differently in 2027 – which habits to leave behind, where to invest and what your marketing team should rethink now.
