Live conversations & on-demand webinars
From trend insights to deep dives and expert perspectives, exploring what drives creator-led growth.
Beauty has mastered the art of creating hype. The next challenge is turning it into lasting brand value. As indie brands move faster, creators get closer to commerce and consumers become harder to impress, the rules of beauty marketing are being rewritten. The question is: are you keeping up?
JULIA ARHEDEN
Beauty Lead
SANNA ÖDMARK
CMO
In this 45-minute session, we unpack the shifts shaping creator marketing across Northern Europe – from who holds influence now to how brands build desirability when products, formulas and aesthetics can be copied overnight.
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