Creator Marketing Podcast | Inside the Creator Economy by Cure Media (10)

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#E173 – From Broadcast to Participation: The TikTok Shift

In this episode of Inside the Creator Economy, we sit down with Elin Palmelius from TikTok Nordics to unpack what’s actually changing – not just on the platform, but in how brands think about creativity, audiences and growth.

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#E169 – The Åhléns Turnaround: Reinventing a 126-Year-Old Brand

#E168 – From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

#E168 – From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

#E167 – Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug

#E167 – Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug

#E166 – Snapchat’s Comeback & The New Rules of Real Connection

#E166 – Snapchat’s Comeback & The New Rules of Real Connection

#E165 – Creator POV: Meaningful Influence in a TikTok World

#E165 – Creator POV: Meaningful Influence in a TikTok World

#E164 – Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere

#E164 – Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere

Frequently asked questions

Inside the Creator Economy explores how brand relevance is built today, through conversations with the people shaping marketing, culture and business across brands, platforms and beyond. Since 2021, we’ve brought together leading voices from across the industry.

We bring together a broad mix of voices, from brand leaders and platform experts to creators and academic researchers, offering a 360° view on creator-led marketing. Guests include companies like L’Oréal, Zalando, Sephora, IKEA, PepsiCo, Snapchat, TikTok, as well as perspectives from Vogue Business, WARC and Byron Sharp.

We feature a curated mix of voices shaping the space, from brands and platforms to creators and industry experts. If you bring a unique perspective to creator-led marketing, we’d love to hear from you.