#E174 – Elisabeth Asserson Ingebrigtsen on Being a Creator Today

In this episode of Inside the Creator Economy, we sit down with Norwegian creator Elisabeth Asserson Ingebrigtsen to unpack what it actually means to build a personal brand today, beyond aesthetics, algorithms and surface-level engagement.
Elisabeth
PODCAST29 min | Season 11 | Episode 174
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The creator role has changed - and not just in how content looks, but in what it demands from the people behind it.

We talk about the shift from being “polished” to being personal, and the pressure that comes with it. Because the more you share, the more you grow… but also, the more is expected of you.
We cover:
29 min | Season 11 | Episode 174
Why she doesn’t identify with the term influencer, and what she sees her role as instead
How expectations on creators have fundamentally changed over the past few years
The tension between growth, authenticity and personal boundaries
What brands still get wrong when working with creators, and why control often backfires
Why people today don’t just want products, they want to be part of something
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