Creator Marketing Podcast | Inside the Creator Economy by Cure Media | Mollie Aamisepp

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#E178 – What It Really Takes to Turn a Brand Around

What does it take to turn a brand around in one of the toughest categories to stand out in? Telenor Sweden’s Teresa Hedlund shares the decisions, leadership and sharper priorities behind the brand’s transformation.

Latest episodes

#E177 – Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon

#E177 – Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon

#E176 – How IKEA Rebuilt Brand Tracking for Growth

#E175 – PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI

#E175 – PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI

#E174 – Elisabeth Asserson Ingebrigtsen on Being a Creator Today

#E174 – Elisabeth Asserson Ingebrigtsen on Being a Creator Today

#E173 – From Broadcast to Participation: The TikTok Shift

#E173 – From Broadcast to Participation: The TikTok Shift

#E172 – 5 Things We Can’t Stop Talking About Right Now

#E172 – 5 Things We Can’t Stop Talking About Right Now

#E171 – Building a Beauty Brand Through Culture with Roger Dupé

#E170 – Inside the Male Beauty Shift with Jonna Oteiza

#E170 – Inside the Male Beauty Shift with Jonna Oteiza

#E169 – The Åhléns Turnaround: Reinventing a 126-Year-Old Brand

Frequently asked questions

Inside the Creator Economy explores how brand relevance is built today, through conversations with the people shaping marketing, culture and business across brands, platforms and beyond. Since 2021, we’ve brought together leading voices from across the industry.

We bring together a broad mix of voices, from brand leaders and platform experts to creators and academic researchers, offering a 360° view on creator-led marketing. Guests include companies like L’Oréal, Zalando, Sephora, IKEA, PepsiCo, Snapchat, TikTok, as well as perspectives from Vogue Business, WARC and Byron Sharp.

We feature a curated mix of voices shaping the space, from brands and platforms to creators and industry experts. If you bring a unique perspective to creator-led marketing, we’d love to hear from you.