Podcast: Inside The Creator Economy by Cure Media

Exploring how creator-led marketing is shaping modern brand building through conversations with the people driving it forward.

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#E177 – Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon

When BUBS went viral, demand grew faster than the business could keep up. CEO Patrick Axzell shares how the brand learned to let go of control, move quickly and let consumers and creators help shape what came next.

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Inside the Creator Economy explores how brand relevance is built today, through conversations with the people shaping marketing, culture and business across brands, platforms and beyond. Since 2021, we’ve brought together leading voices from across the industry.
We bring together a broad mix of voices, from brand leaders and platform experts to creators and academic researchers, offering a 360° view on creator-led marketing. Guests include companies like L’Oréal, Zalando, Sephora, IKEA, PepsiCo, Snapchat, TikTok, as well as perspectives from Vogue Business, WARC and Byron Sharp.
We feature a curated mix of voices shaping the space, from brands and platforms to creators and industry experts. If you bring a unique perspective to creator-led marketing, we’d love to hear from you.