Creator Marketing Podcast | Inside the Creator Economy by Cure Media | Cure Media

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#E177 – Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon

When BUBS went viral, demand grew faster than the business could keep up. CEO Patrick Axzell shares how the brand learned to let go of control, move quickly and let consumers and creators help shape what came next.

Latest episodes

#E176 – How IKEA Rebuilt Brand Tracking for Growth

#E175 – PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI

#E175 – PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI

#E174 – Elisabeth Asserson Ingebrigtsen on Being a Creator Today

#E174 – Elisabeth Asserson Ingebrigtsen on Being a Creator Today

#E173 – From Broadcast to Participation: The TikTok Shift

#E173 – From Broadcast to Participation: The TikTok Shift

#E172 – 5 Things We Can’t Stop Talking About Right Now

#E172 – 5 Things We Can’t Stop Talking About Right Now

#E171 – Building a Beauty Brand Through Culture with Roger Dupé

#E170 – Inside the Male Beauty Shift with Jonna Oteiza

#E170 – Inside the Male Beauty Shift with Jonna Oteiza

#E169 – The Åhléns Turnaround: Reinventing a 126-Year-Old Brand

#E168 – From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

#E168 – From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

Frequently asked questions

Inside the Creator Economy explores how brand relevance is built today, through conversations with the people shaping marketing, culture and business across brands, platforms and beyond. Since 2021, we’ve brought together leading voices from across the industry.

We bring together a broad mix of voices, from brand leaders and platform experts to creators and academic researchers, offering a 360° view on creator-led marketing. Guests include companies like L’Oréal, Zalando, Sephora, IKEA, PepsiCo, Snapchat, TikTok, as well as perspectives from Vogue Business, WARC and Byron Sharp.

We feature a curated mix of voices shaping the space, from brands and platforms to creators and industry experts. If you bring a unique perspective to creator-led marketing, we’d love to hear from you.