#E167 – Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug

Running is being fundamentally redefined – it’s no longer just about racing others, but about tuning inward.
164 RUNNING
PODCAST28 min | Season 10 | Episode 167

In this episode, we explore why learning to listen to your own body can be more powerful than obsessing over pace, sleep scores and Garmin stats...

... and how constantly comparing yourself to others can quietly drain the joy out of movement.

Whether you’re a brand trying to understand Norway’s outdoor culture, or a creator navigating performance pressure, platforms and expectations, this episode offers a calmer, more human perspective on what running and community can be when you stop looking outward and start listening inward.

We dive into
28 min | Season 10 | Episode 167
How Hedda balances training with real life (friends, family, downtime… and December darkness)
Why she owns (and genuinely needs!) at least six different pairs of running shoes
And what Hedda believes will be the next big thing after run clubs

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