#E166 – Snapchat’s Comeback & The New Rules of Real Connection

PODCAST26 min | Season 10 | Episode 166

Snapchat is rising fast again - and not for the reasons you think.

In this episode, we sit down with Per Christian Strand Teslo from Snapchat to unpack why the platform is suddenly back at the center of the conversation, and what most marketers still get wrong about how Gen Z uses Snap.

This is not the usual “Snap 101.” Instead, we go deeper into the real reasons behind the platform’s resurgence

In this podcast we’ll cover

26 min | Season 10 | Episode 166

Why private, in-the-moment communication is becoming the new social currency

How creators actually drive influence and purchase decisions on Snap

What brands need to understand about the mindset users are in when they open the app

The creative principles that will define success on Snapchat in 2026

And how AR + AI lenses are reshaping storytelling on the platform, far beyond filters

Brands putting these insights into practice

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