In a recent feature in Net Influencer, our CEO Sam Foroozesh shares the story behind Cure Media’s journey - from the brink of bankruptcy to becoming one of Northern Europe’s leading players in creator-led marketing.
What started as a failed product venture quickly turned into something else: a realisation that the true value wasn’t the product, but the network and understanding of creators. That shift laid the foundation for Cure Media as it exists today.
The feature explores how the creator economy has evolved since 2014, from an emerging channel to a core part of how brands grow, and why long-term success depends on combining technology, local expertise and strong creator relationships.
"Ten years ago, we couldn’t say we did influencer marketing. No one understood it. Today, it’s about unlocking its full potential for brands.”
- Sam Foroozesh, Cure Media
