Project Description

#E14 – MASTERING THE ART OF MARKETING TO GEN Z

The newest consumer generation – Gen Z – is upturning retailers’ expectations and lately we’ve seen a huge shift in marketing focus towards this emerging group. The question is; what can brands do in order to capture this generation’s attention, and what ways are there for brands to connect with these digital natives?

In this episode, Sanna Ödmark talks to a true topic expert – Janice Cheng, Brand Manager at Blume, who really knows how to master the art of marketing to Gen Z on social media platforms.

We cover topics such as:

  • What brands need to know about Gen Z