Cure Media recently took the stage at Creator Economy in Copenhagen together with L’Oréal Nordics, to share perspectives on how creator-led marketing is evolving.
In a joint keynote, our CMO Sanna Ödmark, COO Emma Lundsten and Emmanuelle Saunier, Head of Advocacy & Influence at L’Oréal Nordics, explored the shift from isolated creator collaborations to more structured, scalable ecosystems.
The session focused on what it takes to move from short-term affinity to long-term advocacy, and how brands can build creator programmes that are not only consistent, but designed to drive real business impact over time.
Bringing together voices from across the industry, the event highlighted a clear direction: creator-led marketing is no longer about campaigns, but about building systems that can scale.
