articleBy Mollie Aamisepp | 2026 | January 20
Cure Media recently joined Snapchat’s first-ever Snapchat Session in Stockholm, hosted on Blue Monday, turning the day into a conversation about culture, happiness and the future of social.
Our CMO Sanna Ödmark and Strategy Director Julia Arheden took the stage to share perspectives on the evolving creator economy, and the role creators play today. No longer just a distribution channel, creators are increasingly how culture is interpreted, shaped and made relevant for audiences.
The session brought together voices from across the industry, highlighting the growing importance of understanding cultural context, and what it takes for brands to show up in a way that resonates.
