articleBy Mollie Aamisepp | 2025 | February 13
Our “Pollen Goes Fashion” campaign with Kronans Apotek has been nominated for Influencer Marketing Campaign of the Year at the Spinn Awards 2025, Sweden’s largest PR competition.
The campaign, designed to promote the upcoming pollen season, featured influencers in humorous, fashion-forward outfits inspired by pollen, napkins, and the pharmacy itself. With a mix of street and studio shoots, it combined high fashion with playful humor, engaging Swedes, 30% of whom suffer from pollen allergies. The result was a campaign that blended authenticity with creativity, capturing attention and generating genuine reactions.
