Go behind the scenes of our award-winning campaign with Intersport
The thinking behind the work, and the shifts defining what’s next.
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Webinar52 min | 2025 | November
Winner of Best Sports & Wellness Campaign at the Global Influencer Marketing Awards 2025, this session unpacks the strategy, creative and decisions behind the work - and what drove real impact.
who’s on stage
LISA WOLLMERSSON
Head of Social, Intersport
JOHAN UHRBOM
Media Operations Manager Intersport
KRISTIAN MELÅ
Co-founder & CBDO, Cure Media
SANNA ÖDMARK
CMO, Cure Media
Replay Event
In this session, you’ll learn:
Behind the scenes of Intersport’s award-winning campaign “Find Your Best Run”, a real-world example of modern brand building through creator marketing.
How to build social-first strategies that start in the feed, not the boardroom
How to turn trends into brand relevance before the moment passes
How to find creators who truly fit, not just look good on paper
How to scale UGC without losing authenticity or control