Don’t let your hard-earned brand awareness go to waste – make sure your brand invests in preference building marketing activities before it’s too late.
In this week’s episode we’re going to take a deep dive into preference marketing and why this can be your short-cut through the marketing funnel. We discuss strategies and tactics to build preference and how influencer marketing can be a powerful tool.
We’ll be discussing:
13 min | Season 1 | Episode 90
3 essential elements when trying to build preference
The fact that Asos’ CEO blames an over-reliance on performance marketing for the drop in customer acquisition
