Actually, a lot. With 2023’s economic situation, brands need to have a solid understanding of how to attract consumers’ loyalty and money before their competitors do.
In this episode, Frida Ekholm talked to Chris Beer, Data Journalist at GWI, one of the leading consumer insights companies for the global marketing industry, on what the latest data and research says about consumer behaviour in times of crisis – and how marketers need to adapt to it.
We’re unpacking:
19 min | Season 1 | Episode 84
The psychology of spending in times of crisis
Data from previous crises that will be valuable in 2023
