#E83 – IS DATA-DRIVEN INFLUENCER MARKETING THE INDUSTRY’S BIGGEST CON?

Google data-driven influencer marketing and you’re going to get over 12,000,000 results all telling you what it’s about, why it’s important, and how you should be doing it.
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PODCAST26 min | Season 1 | Episode 83
Play on iTunes

But is the very premise a lie?

Looking into what data means for the influencer marketing channel today, data scientist Bernard Rosencrantz and marketing manager Holly Morran bring you their standing-room-only session from the Influencer Marketing Show 2022 held last month in London.
They’re unpacking:
26 min | Season 1 | Episode 83
The buzzwords that people use to back up their claims of being data-driven
Why it’s so difficult to actually deliver
And what data-driven influencer marketing might look like in the not-too-distant future
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