But we’re going to pause and take a step back a second
because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing.
Answering in under 15 minutes, we’ll be taking a look at:v
17 min | Season 1 | Episode 71
How you can be data-driven at influencer selection
Where optimisation fits into your data-driven strategy
And how you can measure your results to give future activations a head start
