#E53 – Brand building with influencer marketing: the MADE.com approach

PODCAST22 min | Season 1 | Episode 53

Make no mistake – that’s not something that happened by accident.

We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand on social media without falling into the cookie-cutter trap, and how brands can nurture relationships with influencers that will help them achieve that.

We’ll cover:

22 min | Season 1 | Episode 53

How to avoid consumer cynicism on social media

How MADE.com maximises the efficacy of their influencer content

And how they found their USP in a competitive landscape

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