#E52 – Are you using the wrong tactics for your influencer marketing goals?

As a brand today, it’s important to understand what you’re hoping to achieve within influencer marketing.
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PODCAST30 min | Season 1 | Episode 53

From there you can learn which tactics are best suited to your unique offering and goals. Otherwise, you risk not getting the most out of your investment in the channel.

In this episode, Holly and Frida will guide you through the different influencer marketing tactics; the big collaborations, ambassador programs, one-off campaigns, affiliate marketing, gifting and last but not least, always-on. How do the tactics differ from each other and which ones suit your influencer marketing goals the best?
We’ll cover:
30 min | Season 1 | Episode 53
Why one tactic doesn’t need to replace the other
The most suitable influencer size for each tactic
Why you should look at these tactics as a pyramid
Ready to make your
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brand relevant?