To offer the best advice in this area, we invited Berit Sjovik, CEO at MakeupMekka to the podcast studio. MakeupMekka is a Norwegian based beauty brand founded in 2009 that develops and sells their makeup brand online.
In this week’s episode, Berit shares insights on how to reach and attract the Gen Z audience. More specifically, we discuss how brands can turn them into loyal buyers, as well as what content appeals to Gen Z and how to involve them in your product development process. We wrap up with a discussion of how influencer marketing plays into Makeup Mekka’s larger business strategy.
