#E48 – How Missguided uses influencer marketing to build a fashion empire

In this episode, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided.
48 MISSGUIDED
PODCAST23 min | Season 1 | Episode 48
Play on Spotify

Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z shoppers.

Vicky James also discusses her view on brand-building in an evolving marketing landscape, and what it really means to build a brand in today’s world. We finish up with an enlightening discussion about Missguided’s approach to diversity and inclusivity.
We’ll cover:
23 min | Season 1 | Episode 48
How Missguided attracts Millennials and Gen Z
The role of influencer marketing at Missguided
How Missguided measures their branding activities
Ready to make your
NEW WEBSITE - Featured images
brand relevant?
let's talk
let's talk