Ultimately, it all comes down to where your target audience can be reached and how they want to be communicated with – and that’s true regardless of whether you’re promoting fast fashion, social causes, or – as we’re going to talk about in this episode – the high-end fashion segment.
To unpack this with us, we have Phoebe Locke in the studio. Phoebe is an Influencer Marketing Executive at FARFETCH, the world’s leading retail platform for the luxury fashion industry. In this episode, Phoebe shares her thoughts on the role of influencer marketing in today’s competitive retail landscape, and offers insights into the ways she thinks influencer marketing differs in the luxury sector compared to fast-fashion.
