#E34 – Cause-led influencer marketing w/ Neve Fear-Smith @ Talking Influence

Today’s consumers are putting pressure on brands to take a stand on important social issues.
34 - CAUSE-LED
PODCAST23 min | Season 1 | Episode 34

With social media being a prime channel for communication among consumers, brands and influencers

This is a quickly emerging trend that brands need to pay attention to. Especially so within influencer marketing. But how do you approach this as a brand?

In this week’s episode, we have Neve Fear-Smith from Talking Influence, one of the thought-leading B2B publications covering topics surrounding the influencer marketing industry. At Talking Influence, Neve is covering emerging industry topics and making sure industry professionals are keeping up-to-date with the latest insights. Today, Neve is with us in the studio to share her advice around cause-led influencer marketing.
We’ll be talking about:
23 min | Season 1 | Episode 34
Best practice example of cause-led influencer marketing
How brands should approach social causes
What makes a successful cause-led collaboration
Ready to make your
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brand relevant?