#E22 – Keys to success on new geographical markets

NA-KD is one of the fastest growing companies in Europe. 
22 NAKD
PODCAST26 min | Season 1 | Episode 22

Since 2015, they have truly been showcasing themselves as one of the leaders in fashion and e-commerce, and of course we got curious: what has been their key to success across so many different markets in such a short time?

To get answers to our questions, we invited Oscar von Konow to this week’s episode. Oscar is the COO, Deputy CEO, and also one of the company’s co-founders – a man of many hats! We talk about their key strategies to cut through the noise in a crowded market place and how they have managed to grow and become so successful in so many different markets – both from a marketing and business perspective.
You’ll also hear about:
26 min | Season 1 | Episode 22
Challenges & success factors to ensure continuous business success on every market
Localisation – how much do you need to adapt to each market?
Oscar’s best advice to other retail brands who want to successfully enter and grow internationally
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