Their goal is to create swimwear that allows women everywhere to feel their most confident and beautiful while never passing up a good snack.
In this week’s episode, we invited Sophie Coleman, Marketing Director at 437 to the podcast studio to talk about how to break into the apparel market as a relatively new fashion brand. We also discuss the essence of building and nurturing a strong brand community on social media and how 437 successfully mixes big and famous celebrity influencers with micro and nano influencers using the so-called influencer U curve.
