#E19 – 7 long-lived myths about influencer marketing

Influencer marketing is a relatively young channel that is constantly evolving, and this is most likely one of the reasons why there are so many misconceptions about the channel.
2 5 KEYS
PODCAST18 min | Season 1 | Episode 19
Play on Spotify

But the fact is that the channel doesn’t look the same today as it did just a couple of years ago – and many old truths about influencer marketing as a marketing channel are therefore lingering around.

In this week’s episode, Sanna Ödmark and Frida Ekholm take a closer look at 7 long-lived myths about influencer marketing and once and for all debunk them with the truth.

We cover topics such as:
18 min | Season 1 | Episode 19
How you make your influencer marketing collaborations trustworthy and credible
Why a detailed brief is essential for every influencer collaboration
The time and resources required for an influencer collaboration
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