In this week’s episode, Sanna Ödmark talks to Delli Holmblad, Digital Communications Manager at Ellos, about how they have built their influencer marketing strategy and what role the channel has come to play in their media mix.
About Delli Holmblad:
Delli Holmblad is the Digital Communications Manager at Ellos Group – a leading e-commerce brand for fashion and home furnishing in the Nordic market. She has +10 years of experience working with marketing and communications as well as extensive knowledge of influencer marketing.