#E168 – From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

After more than five years and ten seasons of Influencer Marketing Talks, we’re stepping into a new chapter.
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PODCAST24 min | Season 11 | Episode 168
Play on Spotify

Influencer marketing is no longer the debate. The proof is there. Budgets are shifting. Global CEOs are talking about scaling creator collaborations at speed. 

That’s why Influencer Marketing Talks is evolving into Inside the Creator Economy.

To open Season 11, we’re joined by Sam Foroozesh, CEO and Co-Founder of Cure Media, who has been building in this space for over a decade. 

This episode sets the direction for the season ahead, focusing less on buzzwords and more on how modern brands are actually built in a creator-first world. 

We talk about:
24 min | Season 11 | Episode 168
The shift from inside-out to outside-in brand building
Why creator-led is a strategy, not a channel
Why so many large organisations still struggle, despite knowing this works
The real business risk of treating creators as a tactic, from generic communication to competing on price
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