#E161 – From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh

161 FINDUS
PODCAST22 min | Season 10 | Episode 161

Findus has been part of dinner tables across Europe for decades - a true heritage brand loved for its convenience and quality

But staying relevant in a fast-moving, attention-hungry world? That’s a whole different challenge.

In this episode, we sit down with Anna Knutsson, Head of Media at Nomad Foods Nordics, to explore how one of Europe’s most iconic FMCG brands continues to evolve, balancing consistency with creativity, and tradition with transformation.

A conversation about brand evolution, trust, and the power of creators to breathe new life into even the most established brands.

Tune in to learn:
22 min | Season 10 | Episode 161
How to build cultural relevance without losing brand heritage
Why "occasion-first" thinking is reshaping FMCG marketing
The role of creators in turning everyday meals into meaningful moments
Ready to make your
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brand relevant?