In this episode, we go beyond the buzz to explore what UGC really means in 2025 and how it’s reshaping brand strategy.
Together with Paulina Johnson, UGC Specialist and a creator herself, we break down how UGC differs from influencer marketing, how brands are using it strategically, and what it takes to make it work in practice - from both sides of the equation.
Tune in to learn:
28 min | Season 10 | Episode 158
How UGC evolved from “authentic content” to a proven growth driver
The difference between UGC, IGC, CGC, and EGC – and when to use which
Why the strongest brands combine influencer marketing and UGC
What KPIs really matter – and how to measure success beyond engagement
How to build a UGC strategy that scales without losing authenticity
Tune in to learn why UGC isn’t just a creative trend, but a strategic lever for brands that want to stay relevant.
