#E157 – Beyond Likes: How Microsoft Scaled Influencer Marketing 12x

Influencer marketing inside one of the world’s biggest companies? That’s exactly what today’s guest, Marie-Laure De Veyt, Retail Influencer & Innovation Marketing Lead at Microsoft, has been building over the past decade.

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PODCAST39 min | Season 10 | Episode 157
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From pioneering a retail creator marketing function to scaling budgets twelvefold, she’s helped prove that creator content doesn’t just entertain – it drives real retail outcomes.

In this episode, we dive into how Microsoft is rewriting the rules of retail marketing with creators, what brands everywhere can learn from their journey, and where the industry is headed next.
Tune in to learn:
39 min | Season 10 | Episode 157
How to convince internal stakeholders that creators can sell premium products, not just lipstick and sneakers
Why creator content outperforms branded content in retail media networks and even drives in-store foot traffic
The future of creator-brand partnerships: from one-off campaigns to co-created products and bundles
Whether you’re a marketer, a brand leader, or just curious about where the creator economy is moving next, this episode is packed with insights you won’t want to miss.
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