#E154 – Intersport On Merging Tradition and Transformation

What happens when a legacy brand dares to reinvent itself, without losing sight of where it came from? 

154 INTERSPORT
PODCAST15 min | Season 1 | Episode 154
Play on iTunes

In this episode, Johan Uhrbom, Media Operations Manager at Intersport, shares how the iconic sports retailer is navigating a digital transformation while staying rooted in its heritage. 

Tune in to learn:
15 min | Season 1 | Episode 154
How Intersport is building a leading voice in the running category
The layers of influencer marketing and how they build endurance and strength
Why a data-first mindset is essential to long-term brand growth
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