#E148 – Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy

This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influencer marketing to drive sustainable and profitable growth.
148 PAULIG
PODCAST18 min | Season 1 | Episode 148
Play on iTunes

Vera also shares how Santa Maria tackles loneliness

through purpose-driven campaigns, why consumer insights shape every move, and how her team stays agile in a fast-evolving digital landscape.
We discuss:
18 min | Season 1 | Episode 148
Why long-term influencer collaborations are key to building credibility
How to tailor content across platforms like TikTok and Instagram
The role of digital activation in Paulig’s broader growth strategy
Ready to make your
NEW WEBSITE - Featured images
brand relevant?
let's talk
let's talk