#E145 – What’s Next for Retail? Alex Baker on the Trends Shaping 2025

This week, we’re joined by Alex Baker—one of the Nordics’ top retail strategists and a serial entrepreneur recognized on global influencer lists—to uncover the five key retail trends brands can’t afford to ignore.
145 ALEX BAKER
PODCAST21 min | Season 1 | Episode 145
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Tune in for an expert take

on how these trends are reshaping the industry and what brands must do to stay ahead.
Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025:
21 min | Season 1 | Episode 145
AI’s evolution—why it’s now a mission-critical superpower, not just hype
Retail media’s explosive growth and what it means for brands big and small
Agentic AI—the next step in automation and hyper-personalization
Experience-driven retail and why Gen Z is redefining the role of physical stores
Balancing tech and human connection to create seamless customer experiences
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