What can brands do in order to capture this generation’s attention, and what ways are there for brands to connect with these digital natives?
In this episode, Sanna Ödmark talks to a true topic expert – Janice Cheng, Brand Manager at Blume, who really knows how to master the art of marketing to Gen Z on social media platforms.
About Janice Cheng:
Janice is the Brand Manager at Blume – a fast-growing cohesive line of clean skin, body and period care. You can read more about Blume in Teen Vogue, PopSugar and Forbes. Based in Vancouver, Canada, Janice’s day to day ranges between managing brand partnerships, social strategy and copywriting. She loves learning from their tight knit Gen Z community, viewing them as the trend setting, change making generation of today.
