In this week’s episode, Sanna Ödmark talks to Matilda Lönn, Head of Influencer Marketing at Stronger, about their keys to success.
Tune in and learn more about how Stronger works with social media and influencer marketing to build a strong brand community among their target audience, and also, how they’ve managed to build top of mind awareness in a competitive marketplace.
About Matilda Lönn:
Matilda Lönn is the Head of Influencer Marketing at Stronger, a leading Swedish activewear brand that sells products through global e-commerce. Matilda has more than 5 years experience from working with influencer marketing at two of the fastest growing digital native brands in Sweden, at the forefront of the industry. Over the years, she has accumulated extensive experience and knowledge about how companies should work with influencers in order to increase brand awareness in a genuine and relevant way, and thereby increase sales and customer satisfaction.
