#E114 – HOW TO MEASURE BRAND EFFECTS IN INFLUENCER MARKETING WITH NEPA

This week, we delve into the crucial task of measuring the impact of influencer marketing on brand metrics, a challenge faced by countless brands and marketers in today’s competitive landscape.
114 NEPA
PODCAST16 min | Season 1 | Episode 114
Play on iTunes

Our guest, Erika Lindén from the leading market research company Nepa joins us to discuss their collaboration with Cure Media in conducting studies on influencer campaigns.

Erika explains the methodology behind the studies and how they are able to determine the effects of influencer marketing on brand metrics such as brand preference, liking, and purchase intent.
Tune in to find out:
16 min | Season 1 | Episode 114
The importance of understanding the full picture of influencer marketing
What role influencer marketing plays in the media mix and its strong impact on brand preference, liking, and purchase intent
Real-life results from the studies
Ready to make your
NEW WEBSITE - Featured images
brand relevant?
let's talk
let's talk