Join us for a breakfast at Miss Clara in Stockholm, where we’ll explore what it actually takes to build cultural relevance in a social-first world.
We’ll hear from three brands with very different – and very successful – approaches:
• Eva Frankkila – Head of Marketing, BUBS / Orkla Snacks Sweden
• Louise Nobel – Head of Marketing, LYKO
• Amanda Waldås – Global Head of Brand Communications, Storytel
Expect a candid conversation about staying close to culture, knowing which moments to act on, moving fast without chasing every trend – and creating brands people genuinely want to engage with.
The conversation will be in Swedish.
Plus: Behind a Grand Prix-winning campaign - what does cultural relevance look like when you get it right?
We’ll take you behind NO REGRETS, Cure Media and La Roche-Posay’s Grand Prix winner at the Global Influencer Marketing Awards 2026 – and unpack how a sharp audience insight became a creative idea people didn’t just watch, but actively wanted to be part of.
From insight to creator strategy and execution, we’ll show how relevance was built into the campaign from the start – ultimately generating 39M+ views, 1M+ engagements and thousands of comments.