Marketing in 2026 is no longer driven by channels but by culture. From momentum marketing and emotional storytelling to sonic branding and community-led influence, discover the five cultural shifts redefining how brands connect, create and compete.

In marketing, authenticity wins. From unfiltered TikToks to staff-made videos, real content builds trust. But not all “UGC” is the same, knowing the difference between UGC, CGC, IGC, and EGC can make or break your content strategy.

In marketing, authenticity wins. From unfiltered TikToks to staff-made videos, real content builds trust. But not all “UGC” is the same, knowing the difference between UGC, CGC, IGC, and EGC can make or break your content strategy.

Snapchat is emerging as a top platform for creators thanks to its focus on authenticity, monetisation tools, and a supportive community. We spoke with Emily McDonnell of Snapchat to uncover how creators can succeed and thrive on the app.

As we head into 2026, the influencer marketing landscape is shifting fast. With evolving consumer behaviors and fragmented attention, brands need more than trend-chasing to succeed—they need strategic, full-funnel influencer programs that drive measurable business impact. Discover seven actionable ways to lead the next era of influence.

Influencer marketing has grown up. But in 2025, brands are still held back by common myths, from confusing UGC creators with influencers to treating the channel like plug-and-play media. It’s time to debunk these outdated beliefs and explore what drives results today.

In a crowded market, brands stand out through bold creativity, emotional storytelling, and data-driven insights, creating authentic, impactful campaigns that resonate deeply with audiences.

In a crowded market, brands stand out through bold creativity, emotional storytelling, and data-driven insights, creating authentic, impactful campaigns that resonate deeply with audiences.