In marketing, authenticity wins. From unfiltered TikToks to staff-made videos, real content builds trust. But not all “UGC” is the same, knowing the difference between UGC, CGC, IGC, and EGC can make or break your content strategy.
In marketing, authenticity wins. From unfiltered TikToks to staff-made videos, real content builds trust. But not all “UGC” is the same, knowing the difference between UGC, CGC, IGC, and EGC can make or break your content strategy.
Snapchat is emerging as a top platform for creators thanks to its focus on authenticity, monetisation tools, and a supportive community. We spoke with Emily McDonnell of Snapchat to uncover how creators can succeed and thrive on the app.
As we head into 2026, the influencer marketing landscape is shifting fast. With evolving consumer behaviors and fragmented attention, brands need more than trend-chasing to succeed—they need strategic, full-funnel influencer programs that drive measurable business impact. Discover seven actionable ways to lead the next era of influence.
Influencer marketing has grown up. But in 2025, brands are still held back by common myths, from confusing UGC creators with influencers to treating the channel like plug-and-play media. It’s time to debunk these outdated beliefs and explore what drives results today.
In a crowded market, brands stand out through bold creativity, emotional storytelling, and data-driven insights, creating authentic, impactful campaigns that resonate deeply with audiences.
In a crowded market, brands stand out through bold creativity, emotional storytelling, and data-driven insights, creating authentic, impactful campaigns that resonate deeply with audiences.
A cultural calendar is your secret weapon for boosting engagement and creating buzz in 2025. By aligning your marketing initiatives with key cultural moments, like music festivals, trending holidays, or lifestyle movements, you make your brand more relevant, authentic, and memorable. When your campaigns sync with major events or [...]
Influencer marketing continues to evolve rapidly, and staying ahead of the curve is essential for brands aiming to maximise their impact. In 2025, several key trends are set to shape the landscape, offering fresh opportunities and challenges. We have identified the top 5 influencer marketing trends driving 2025 to watch [...]
In the realm of the digital marketplace, User-Generated Content (UGC) emerges as a cornerstone for brands striving to forge genuine connections with their audience. Here is a guide on how how to use User-Generated Content (UGC) to boost authentic brand engagement with key strategies and benefits. What is User-Generated Content? [...]
