Project Description

CASE STUDY:

PUMA CUTS THROUGH THE NOISE WITH INFLUENCER MARKETING

CASE STUDY:

PUMA CUTS THROUGH THE NOISE WITH INFLUENCER MARKETING

HOW PUMA MANAGED TO REACH OUT THROUGH THE CLUTTER WITH INFLUENCER MARKETING

HOW PUMA MANAGED TO REACH OUT THROUGH THE CLUTTER WITH INFLUENCER MARKETING

It’s trickier than ever before to reach out through the clutter. PUMA teamed up with Cure Media in order to reach and activate their millennial female target audience in selected northern European countries. The message? #DOYOU – encouraging women to live life their way.

“I’ve never seen such a success with influencers in Finland!”

– Kevin Beaulier, Zenith Media Agency.

In this case, we present the execution strategy as well as the results that the campaign generated.

Download and read more about:

  • The creative concept behind the campaign
  • How the influencers were identified and selected
  • Effect and results

DOWNLOAD THEIR STORY!