LAUNCHING A NEW PRODUCT
WITH HUMOR AND SKILL
LAUNCHING A NEW PRODUCT WITH HUMOR AND SKILL
How do you drive engagement around a razor – a typical routine purchase? When Philips launched their new razor Oneblade, they teamed up with Cure Media in order to create awareness and consideration for the product on three different markets.
In this case, we present how Philips used influencer marketing to cut through the noise and change a routine purchase behavior, and launched a new product with humor and skill!
Learn more about:
- How the influencers were selected
- The creative campaign concept
- Effect and result