Project Description

CASE STUDY:

HOW INFLUENCERS HELPED DR. OETKER GAIN A MARKET LEADING POSITION

CASE STUDY:

HOW INFLUENCERS HELPED DR. OETKER GAIN A MARKET LEADING POSITION

THE MOST SOLD FROZEN PIZZA IN SWEDEN
– THANKS TO INFLUENCER MARKETING

THE MOST SOLD FROZEN PIZZA IN SWEDEN – THANKS TO INFLUENCER MARKETING

Dr. Oetker’s social media competition received an unexpectedly low level of participation – despite the fine prize at stake. With help from Cure Media and carefully selected influencers, they managed to boost the competition and take the frozen pizza to new levels. The influencer marketing campaign resulted in a significantly increased level of competition participation and contributed to a market-leading position for Dr. Oetker.

“I see great value in letting influencers create more customized content that appeals to our target group better. That’s how we reach directly to them!”

– Fredrik Gahm, Manager – Marketing and Business Development

In this case we present the influencer marketing campaign that helped Dr. Oetker gain a #1 market position.

Learn more about:

  • How influencers helped take the frozen pizza to new levels
  • Goals and results
  • Dr. Oetker’s long-term approach to influencer marketing

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