Before Work is back! This time, we’re not just kicking off your morning – we’re wrapping up the first half of the year and gearing up for what’s next. With a coffee in hand and city views all around, we’ll explore how brands can future-proof their influencer marketing strategies for both the coming season and the coming years.

Because let’s face it: the landscape is changing fast. What worked last year might not cut it tomorrow. So how do you stay ahead?

Join Cure Media and leading brands Coop and Akademibokhandeln for a powerful breakfast panel packed with practical advice and real-life insights on what it actually takes to stand out and succeed in influencer marketing – today, this fall, and in 2026.

• What should you prioritise when planning for H2 and beyond?
• How do you build a strategy that delivers both in the short term and long term?
• What are the biggest shifts in the influencer space, and how should your brand respond?

This session will go beyond buzzwords. Together, we’ll break down how to create strategies that are grounded in goals, built to perform, and designed to last.

Expect a morning filled with inspiration, hands-on takeaways, summer vibes — and of course, great coffee and breakfast.

Agenda: 

08.00 | Welcome & breakfast 

08.30 | Panel: How to Build a Winning Influencer Marketing Strategy – This Autumn and in 2026

09.10 | Q&A

* This event will be held in Swedish