Project Description

CASE STUDY:

BRIGHT CONTENT LIT UP THE DARK WHEN ACO LAUNCHED THEIR NEW SKIN CARE SERIES, ‘PURE GLOW’

CASE STUDY:

ACO

ACO - Influencer Marketing

INFLUENCERS SHARING THEIR SKINCARE ROUTINE CREATES BRIGHT CONTENT.

INFLUENCERS SHARING THEIR SKINCARE ROUTINE CREATES BRIGHT CONTENT

In the winter of 2018, ACO used influencer marketing to help promote the launch of their new skincare series Pure Glow, specifically designed to add a healthy glow and provide balance for combination skin – the most common skin type in Scandinavia. As part of their product launch plan, selected influencers were to promote their new Pure Glow skincare series, with beautiful and inspiring content in focus.

Download the case study and learn more about:

  • Campaign strategy
  • Platform selection
  • IGC (Influencer Generated Content)

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