REACH YOUR TARGET AUDIENCE VIA MICRO INFLUENCERS
BIGGER ISN’T ALWAYS BETTER.
Did you know that influencers with fewer but more engaged followers, i.e. micro influencers, can have a greater impact on your brand?
Thanks to their expertise and passion, they have the ability to drive an extra high level of engagement and credibility within their niche, which could be your brand’s next golden ticket.
HOW DO WE DEFINE A
In our world, micro influencers are people with a reach of 3000+ in their social channels. These influencers are highly engaged with their followers and often specialized in a specific area, such as sport, interior design, cooking, or fashion – you name it!
Thanks to their focus and passion, they are experts at driving a high level of engagement and credibility within their niche – two critical factors for a successful influencer activation.
WHY MICRO INFLUENCERS?
Overall, micro influencers’ ability to create engagement and credibility with their followers gives you as a brand a unique chance to communicate with your target audience – on their terms. Since they have close relationships with their followers, they are often great at driving conversions and sales in a highly cost-effective way.
- Increased credibility and high levels of engagement
- High quality content you can reuse in your own marketing
- Cost-effective and efficient