---
title: "#E47 – How to win customer trust with peer-to-peer marketing"
description: One of the top influencer marketing trends for 2022 is that Gen Z and Millennials expect brands to be authentic and transparent – and consumers’ demand for authenticity is here to stay.
---

[Creator Marketing Podcast | Inside the Creator Economy by Cure Media ](https://www.curemedia.com/insights/podcasts)

# [#E47 – How to win customer trust with peer-to-peer marketing](https://www.curemedia.com/insights/podcasts/e47-how-to-win-customer-trust-with-peer-to-peer-marketing)

 Written by [Cure Media](https://www.curemedia.com/insights/podcasts/author/cure-media) | Feb 1, 2022 11:00:00 PM

[View full post](https://www.curemedia.com/insights/podcasts/e47-how-to-win-customer-trust-with-peer-to-peer-marketing)

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