---
title: "#E41 - Last-click attribution is a lie – here’s why"
description: According to our research, 75% of consumers say they have bought something following an influencer’s recommendation at least once, but only 14% of brands reported a sales uplift when working with influencers.
---

[Creator Marketing Podcast | Inside the Creator Economy by Cure Media ](https://www.curemedia.com/insights/podcasts)

# [#E41 - Last-click attribution is a lie – here’s why](https://www.curemedia.com/insights/podcasts/e41-last-click-attribution-is-a-lie-heres-why)

 Written by [Cure Media](https://www.curemedia.com/insights/podcasts/author/cure-media) | Nov 23, 2021 11:00:00 PM

[View full post](https://www.curemedia.com/insights/podcasts/e41-last-click-attribution-is-a-lie-heres-why)

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