---
title: "#E28 – From catalogue to eComm: mapping retail’s digital transformation journey w/ Kristina Hermansson, CCO @cellbes"
description: In recent years, Cellbes has been going through an extensive digital transformation journey, moving from being a leader within catalogue retail to becoming a full-fledged e-commerce company.
---

[Creator Marketing Podcast | Inside the Creator Economy by Cure Media ](https://www.curemedia.com/insights/podcasts)

# [#E28 – From catalogue to eComm: mapping retail’s digital transformation journey w/ Kristina Hermansson, CCO @cellbes](https://www.curemedia.com/insights/podcasts/e28-from-catalogue-to-ecomm-mapping-retails-digital-transformation-journey-w-kristina-hermansson-cco-cellbes)

 Written by [Cure Media](https://www.curemedia.com/insights/podcasts/author/cure-media) | Aug 24, 2021 10:00:00 PM

[View full post](https://www.curemedia.com/insights/podcasts/e28-from-catalogue-to-ecomm-mapping-retails-digital-transformation-journey-w-kristina-hermansson-cco-cellbes)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Cure Media"
  },
  "dateModified" : "2026-03-31T14:52:47.414Z",
  "datePublished" : "2021-08-24T22:00:00Z",
  "headline" : "#E28 – From catalogue to eComm: mapping retail’s digital transformation journey w/ Kristina Hermansson, CCO @cellbes",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1080,
    "url" : "https://2476617.fs1.hubspotusercontent-na1.net/hubfs/2476617/28%20CELLBES.png",
    "width" : 1080
  },
  "mainEntityOfPage" : "https://www.curemedia.com/insights/podcasts/e28-from-catalogue-to-ecomm-mapping-retails-digital-transformation-journey-w-kristina-hermansson-cco-cellbes",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Podcast"
  }
}
```